The internet is king and while everyone is running to online platforms to gain an audience, television continues to be a major medium in for viewership. Think about it…we still somehow believe that being featured on TV makes us special and important. Many times, when I consult with clients to find out their media goals the first thing they say is, “Of course I want to be on TV…” they almost never say they want to be featured online. They welcome any media coverage, but they d