As the owner of a public relations firm, this is a question I grappled with in the early days of starting my business. The day that I put action behind the idea of starting my own business, my goal was to be successful. That meant that everything that I did was a step toward that goal. I was consumed with finding ways to connect with people. I attended every business mixer, I stayed up late nights designing business cards, tried to muddle my way through getting a domain name

Besides cash flow, one of the top three issues that business owners, creatives and companies face is how to get more people to buy what they are selling. It doesn't really matter if you are selling an idea, talent, product or a service--- to get the ball rolling you need more people to stop and pay attention. That's why PR and marketing are so important because other than having cash to keep the work going you need to continuously work to get people to notice you to get more